The cool and not-so-cool from SWAT Summit

I attended the SWAT Summit, a conference about advertising and social media, at San Francisco’s Westin St. Francis. There was a lot of discussion, case studies, and research reports on advertising and social media. Here’s a summary of some of the cool and not-so-cool issues, research, and companies that presented at the conference. Not-so-cool (but has potential to be cool) - IDC’s shortsighted social media and advertising analysis. IDC conducted an analysis of consumer social media use and at

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