New Google Campaign Consolidates Targeted AdWords

Google today unveiled a campaign for a bit of AdWords “consolidation,” as it’s being phrased. The objective is to make for potentially more effective management of “keyword-targeted” and “placement-targeted” advertising campaigns. Simply put, it’s to enhance targeting on the Google’s network, which allows ads to be placed on specific pages or anywhere on the Web deemed relevant through keyword association. Exciting news? Perhaps not. The ability do channel advertisements through both process

Read this article...